What is an EPK?

An EPK, or Electronic Press Kit, is a digital package of information and materials that is used to promote an artist, band, or other performer. It is typically used by media outlets, event organizers, and other industry professionals to learn more about the artist and their work, and to help them decide whether to cover or feature the artist in their publication or at their event.

An EPK usually includes a variety of materials, such as a press release, biographies, photographs, audio and video clips, tour dates, and other relevant information. It is often presented in a format that is easy to access and navigate, such as a website or a PDF document.

EPKs can be an important tool for artists looking to get more visibility and exposure for their work, as they provide a convenient way for industry professionals to learn about the artist and their music. Many artists create and maintain their own EPKs, but it is also common for record labels, publicists, and other industry professionals to create and distribute EPKs on behalf of the artist.